Bachelor of Arts - Marketing Logo

Bachelor of Arts - Marketing

Concordia University Chicago (CUC)

7400 Augusta Street, River Forest, USA

48157

Last updated: 22/11/2024
Concordia University Chicago (CUC) Logo

About Bachelor of Arts - Marketing

We offer two marketing degrees: a Bachelor of Arts and a Bachelor of Science in Business Administration with emphasis in marketing.

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

The Bachelor of Arts in marketing degree, which requires a 39-hour business core, is for students who want a broad liberal arts foundation with an emphasis in business. The Bachelor of Science, with a comprehensive curriculum, requires a 42-hour business core. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.

The business core curriculum lays the foundation for your degree. These courses include:

  • Accounting
  • Economics
  • Statistics
  • Management
  • Ethics
  • Finance
  • Marketing
  • Business Law
Marketing courses are designed to sharpen your marketing knowledge, they include courses in the essentials of digital marketing, marketing research, consumer behavior and marketing communication. You will also choose electives from courses such as advanced business law, global marketing, new product development and retailing.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$11,510.00 USD / Year
Gross Tuition
$36,430.00 USD / First Year
Application Fee
No data available

Program Intakes

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