Bachelor of Arts (Honours) - Marketing and Public Relations

Students will gain valuable professional skills and specialist knowledge in both marketing and public relations through this course. They will explore a range of topics, from digital marketing to reputation management and campaign development to customer relations. Additionally, they will understand and positively respond to the changing technological, political, ethical, and legal contexts within which organizations currently operate. Students will also take a real-life client-centered approach to learning through project work, campaigns, and consultancy in this dynamic sector.