Bachelor of Business Administration - Marketing

Managers are responsible for overseeing operations and business analytics across multiple organizational departments. Managers analyze and solve managerial problems regarding people, organizations and markets. They also possess qualities of leadership and personableness that inspire those around them to succeed in the workplace.

At North Central, management students will have the opportunity to gain hands-on experience beyond our business school in on-campus organizations, off-campus internships, or in-the-lab projects. A management degree offers a lasting career with a diverse skillset and the opportunity to transform organizations.

Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers’ needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.