Bachelor of Business Administration - Marketing
One University Plaza, Springfield, USA
232378
Last updated: 13/09/2024
About Bachelor of Business Administration - Marketing
The goal of the Bachelor of Business Administration in Marketing is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society.
The specific degree objectives are to enable students to develop:
- An understanding of product, pricing, distribution and promotion strategies.
- An ability to collect and interpret information about consumers and their decision making processes.
- Abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.
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