Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

University of Illinois - Springfield

One University Plaza, Springfield, USA

232378

Last updated: 13/09/2024
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Image for University of Illinois - Springfield
Image for University of Illinois - Springfield
Image for University of Illinois - Springfield
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About Bachelor of Business Administration - Marketing

The goal of the Bachelor of Business Administration in Marketing is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society.

The specific degree objectives are to enable students to develop:
  • An understanding of product, pricing, distribution and promotion strategies.
  • An ability to collect and interpret information about consumers and their decision making processes.
  • Abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Internship
Cost of Living
$9,700.00 USD / Year
Gross Tuition
$19,530.00 USD / First Year
Application Fee
$60.00 USD

Program Intakes

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