Master of Science - Social Media and Mobile Marketing

Social media and mobile technology are continually transforming the way customers and firms interact. With the unique master’s degree in social media and mobile marketing, students will be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

Mobile and social are the new normal in marketing. The MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, students will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

Coursework is integrated with real-world, real-time projects, and students will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.

The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. Students will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.