Dual Degree - Bachelor of Science - Fashion Marketing & Merchandising & Master of Science - Digital Marketing (4 + 1)

Students apply to the dual degree program as incoming freshmen and are admitted directly into the Master of Science in Digital Marketing graduate program at the same time as their admission as undergraduate students. Dual degree students are guaranteed a place in the Master of Science in Digital Marketing (MSDM) program provided they continue, as undergraduate students, to meet program-specific criteria to progress into enrollment in the graduate program. Dual degree students, therefore, have a space reserved for them in the graduate program beginning in their first year, with clear criteria and achievements required to progress into the graduate program.  

Combined with advisement from their undergraduate academic advisor, participation in activities and programs offered by the Welch College of Business & Technology and the Master of Science in Digital Marketing program provide strong support toward successful progression into graduate study.

Students in the Digital Marketing Dual Degree Program earn a Bachelor’s and a Master of Science in Digital Marketing in five years. Students complete the bachelor’s degree in the traditional four-year time frame and complete one year of graduate study in the Master’s program, earning both the bachelor’s degree and the master’s degree within five years.