Bachelor of Business Administration - Marketing

Students will learn the fundamentals of promoting a message or product — and they will get an edge by focusing on the industry’s shift to digital with a degree in Marketing.

They will get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Courses will teach them the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs — students will even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample: