Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

St. Edward's University

3001 South Congress, Austin, USA

286390

Last updated: 09/12/2024
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About Bachelor of Business Administration - Marketing

Students will learn the fundamentals of promoting a message or product — and they will get an edge by focusing on the industry’s shift to digital with a degree in Marketing.

They will get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Courses will teach them the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs — students will even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample:
  • Junior project manager at Dell.
  • Digital marketing specialist at Ad lucent, a digital marketing agency in Austin.
  • Marketing specialist for EBQ, an outsourced sales and marketing organization in Austin.
  • Promotions coordinator for Toyota Music Company.
  • Director of product management at Blucora.
  • Account manager specialist for Gartner.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Optional Internship
Cost of Living
$13,876.00 USD / Year
Gross Tuition
$49,886.00 USD / First Year
Application Fee
No data available

Program Intakes

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