Standard International Pathway Program (IPP) - 2-Semester Pathway + Bachelor of Science - Marketing
About Standard International Pathway Program (IPP) - 2-Semester Pathway + Bachelor of Science - Marketing
Program Description
The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.
To assist students interested in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Those interested in pursuing one of these career tracks should consult with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.
International Pathway Program
Students should be advised that this is the Standard 2-Semester Pathway option for this program.
The International Pathway Program (IPP) is open to students who need to strengthen their English skills before studying a degree program in the USA. The IPP offers undergraduate students the additional support needed for their first year of university study. Students’ academic, social and personal success are ensured while in the program as they prepare to continue on to their degree.
Each semester students will take a combination of Hartford academic courses (credited) and English courses (non-credit). Course options are dependent upon the required pathway. Once students have reached the required English level, they can progress to their program at the University of Hartford.
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