Bachelor of Science - Marketing and Advertising

Interested in learning how brands stay relevant with today’s consumers? In JWU Providence’s Marketing & Advertising bachelor of science program, learn the theory behind great marketing campaigns — and conduct the market research to create them.

Gain a deep understanding of consumer behavior and dive into how brands make a lasting impression. Learn how to analyze brand elements and emotional cues — and how messaging makes an impact across platforms.

It takes a range of skills and personalities to execute and track the performance of a successful marketing campaign. Students uncover their strengths — whether they’re a market researcher, a strategist, a content creator, an influencer or a social media expert. As students progress, they will discover how to integrate into a dynamic team across disciplines in advertising, public relations, marketing and media buying.

The Marketing & Advertising bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing and advertising industry. Students learn general brand marketing concepts and various functional specialties in fields such as advertising campaigns, digital marketing, market research and creative strategy. As part of the program, students are offered the opportunity to develop expertise in content creation, marketing analytics, consumer behavior, integrated marketing communications, brand marketing, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.